Sharing a before-and-after

Once your before-and-after is built and saved, sharing it is the easy part. You can drop it into a scheduled post without leaving the studio, or download it to share wherever you like. Before any of that, though, one thing comes first.

Heads up

A before-and-after of an identifiable patient needs that patient’s recorded permission before it can be shared, scheduled, or published — and the studio blocks sharing until that permission is on file. It’s a hard gate, not a reminder. In some countries before-and-after photos can’t be used in marketing at all; the studio knows your market’s rules and will tell you before anything goes out. If the patient ever withdraws permission, the studio sweeps the before-and-after out of your posts and drafts for you.

Ways to share

• Send to a post. Drop the before-and-after straight into the Composer, add a caption, and schedule or post it.
• Download it. Save the finished before-and-after to share by message, on your website, or anywhere else.

Either way it stays in your Library, so you can reuse it later without rebuilding it.

Worked example

Dr. Nok’s clinic finishes a whitening case with a clean before-and-after. Before posting, the practice manager checks that the patient signed the marketing permission at their last visit — it’s on file, linked to the case. She sends the before-and-after to the Composer, writes a short caption, and schedules it for the weekend. Permission on record, post queued, done. Had the permission been missing, the studio would have stopped her at the share step.

Related

• Creating a before-and-after — build it before you share it.
• Composer — schedule the before-and-after as a post.