Practice profile — your name and brand details
Your practice profile is the identity card the rest of the app reads from. The name you set here is the name on your work, in the help that greets your team, and in the public details a patient sees. Set it once and everything downstream picks it up.
What you set here
The main thing is your practice name — what your clinic is called. Alongside it sit your public contact details and the brand basics that describe what kind of practice you run (a general and family clinic, a cosmetic and whitening practice, an orthodontic clinic, a children’s dentist). These details help the app write in the right register, so a calm family clinic gets different copy than a sleek cosmetic-smile practice.
Think of this as who you are and where to find you. The deeper brand work — your tone of voice, your signature phrases, the words you’d never use — lives in Voice, which the Composer reads before every draft. The profile says who you are; Voice says how you sound.
How to use it
Open Settings → Practice profile, edit any field, and save. You don’t need to fill everything at once — start with your name, add the rest as you go. Most fields can be changed any time without affecting your saved work.
Worked example
Dr. Nok opens her practice profile on day one. She types Smile Avenue Dental Clinic as the name, adds her phone and that she’s in Bangkok, and notes that she’s a general and cosmetic dental practice. She saves. That evening, when she drafts her first post, the app already knows it’s writing for a dental clinic called Smile Avenue — no extra setup needed.
Related
- Voice & brand — teach the app how your practice sounds.
- Team members — the people allowed to edit what’s here.