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Competitor pricing — what they charge and how to use it

The question that actually matters about a competing practice isn’t what they offer — it’s what they charge, and whether it’s moving. If your zirconia crown is priced at one number and the clinic down the road is well above it, that’s something you want to know before your next fee review. The pricing section captures their published fees and tracks how they shift.

How to use it

On a competitor’s page, open the Pricing tab. The app reads their fees from whatever source you give it — their website or price-list page, a photo of a printed price list, or a file you upload (a PDF fee schedule, a photographed leaflet). Paste the address of their price page and press Fetch, and it lays out their treatments with the fee next to each.

Dental price lists rarely print one clean number, so the app keeps the shape of the real thing:

  • “from” prices stay “from” prices — “from ฿55,000” on an implant means their floor, not their typical fee, and the app never flattens that distinction.
  • Ranges stay ranges — “฿5,000–฿7,000” for a surgical extraction shows both ends.
  • Units are kept — per tooth, per jaw, per visit, per arch — so you compare like with like.
  • Payment-plan notes printed next to a fee (instalments, 0% offers) are kept as a note on the item.

Behind the scenes each captured item is also matched to a standard treatment name (a zirconia crown, an in-office whitening, a single implant) so two clinics that word the same treatment differently still line up in comparisons.

The app never invents a number. If a treatment has no fee published, it stays blank — everything you see came from a source the app can point at.

When you re-read a competitor’s prices later, nothing you captured is wiped. A fee that changed gets a small badge showing the move (“was X, now Y”); a treatment that wasn’t found this time fades but stays on file. You see what changed without losing your history.

Worked example

Dr. Nok runs a practice in Bangkok and tracks a big dental-tourism clinic nearby. She pastes their price page and gets their full fee schedule — whitening packages from ฿7,500, single implants from ฿55,000 per tooth, surgical extractions ฿5,000–฿7,000. A refresh a month later shows their whitening package just went up. She holds her fee, makes the value explicit in her next post, and tells her front desk exactly why her quote is the smarter booking — not just the cheaper one.

A competitor price list with treatments, from-prices and per-tooth units