Offers — what competitors are promoting, and how to answer

Knowing a competitor’s fees is half the picture. The other half is what they’re promoting right now — the discount, the package, the new-patient special — and what you should do about it. The Offers tab pulls all of that into one view: their price lists next to yours, the promotions running across the practices you track, and a short list of counter-moves you can actually run.

What you see

Open Offers. Three things sit on the page:

• Price positioning — your treatments lined up against theirs, with a quiet verdict on each (you’re under, at, or over their range). Fees in a different currency are flagged rather than compared, so the read stays honest.
• What they’re running now — a live feed of the promotions found across the practices you track: discounts, treatment packages, free consultations, open days, instalment campaigns, and freshly launched treatments — with the dates and treatments each one applies to.
• Counter-moves — three to five concrete moves you could make, with the reasoning and a ready-to-use line for each.

Counter-moves follow your market’s rules

Healthcare advertising is regulated, and what a practice may promote differs by country. The suggestions here respect that automatically:

• Where price promotions are restricted, you won’t be told to run a discount. Suggestions lean on value instead — a transparent package fee, an included extra, clearer payment-plan information, or simply telling your quality story better.
• Where promotions are not permitted at all, suggestions stay informational: published fees, credentials, patient education, practical convenience.
• If the AI ever drafts a move your market doesn’t allow, it is withheld before you see it — a small note above the list tells you when that happened.

Why you might see fewer suggestions than a competitor abroad

A clinic in a market with loose advertising rules can be told “run 20% off whitening this month.” If your market’s rules don’t allow that, the same suggestion would be a regulatory risk, not a growth tip — so the app filters it out and finds you a compliant angle instead. The rules applied come from your practice’s market settings, not from guesswork.

How to run it

1. Open the Offers tab.
2. Press Run analysis (or Re-run analysis).
3. Wait a minute while it reads your competitors’ recent posts, reviews, and price lists.
4. Read the comparison, the live offers, and the suggested moves.

Note

The list of competitors here is the one you’ve already added under Competitors. Add a practice there first, and it will be part of the next analysis.

Tip

Running an analysis uses credits, because it scans each competitor’s recent posts to find what they’re promoting. You don’t need to run it daily — once a week, or whenever a rival makes a move, is plenty.

Worked example

A dental-tourism clinic near Dr. Nok’s practice posts a “whitening + checkup, one price” package for the month. The next time she runs Offers, that package shows up under what they’re running now. Because Thailand restricts how dental care can be promoted, the suggested counter-moves don’t tell her to slash a fee — they suggest publishing a transparent checkup + cleaning + x-ray fee with everything included, and making her 0% instalment option clearer on implant pages. She also sees that two competitors list clear aligners and she doesn’t — a gap worth a conversation — and that her crown fee sits mid-range, so there’s no need to move it. She answers the move without starting a price war, and without an ad the health authority would object to.

Related

• Competitors — add a practice before it appears in the analysis.
• Competitor pricing — the price lists this comparison reads from.
• Combined strategy — the wider cross-channel read on each competitor.
• Advertising rules — where your market’s content rules come from.